Social media offers immense reach for First Home Buyers, but ASIC's crackdown on "finfluencers" changes the rules. Here is how to grow your brokerage without risking your license.
Platforms like TikTok allow brokers to reach thousands of potential clients instantly. It is a dominant channel for the First Home Buyer demographic.
ASIC holds license holders responsible for the "overall impression". A 15-second video omitting risks can be deemed misleading.
Test your knowledge of RG 234. Read the video concept and decide if it complies with the "Overall Impression" test.
Brokers must pivot from "Promotional" to "Educational." Here are the three pillars of safe content that build trust without triggering advice obligations.
Explain terms like LVR, LMI, Offset vs. Redraw, and Comparison Rates. This builds authority without recommending a product.
"What is LMI? It protects the lender, not you. Here is how it works..."
The chart illustrates the trade-off brokers face. High-hype content ("Get Rich Quick") might get engagement, but it carries extreme regulatory risk.
The Sweet Spot: "Educational" and "Brand/Human" content offers sustainable engagement with minimal risk. This is where your strategy should live.
"Does the prominence of the Benefit (e.g., Buying a Home) outweigh the prominence of the Qualification (e.g., Eligibility criteria)?"
Don't give advice on TikTok. Move them to a safe environment.
Awareness Only.
No specific product advice.
CTA: "Book a Call".
Use Linktree.
Houses Credit Guide &
Privacy Policy.
Personal advice given
securely via phone.
Compliance isn't just a barrier; it's a quality filter. By focusing on education and brand trust, you build a sustainable pipeline.